Logo design can make or break a organisation. Which is why I feel it’s essential to create a logo that connects with my client’s audience. It should also reflect the nature of my client’s business.
To create a strong brand identity that gets you seen and remembered for all the right reasons, it’s important to first know the business I am creating a logo for. Having some insight into what the brand does, it’s personality and who it’s target market is, will help to develop a logo that is reflective of this. I find that it helps to do some research on the industry and my client’s competitors before I begin. This is so that I can then see what sets them apart. Creating a logo that is unique, will stand out from the competition.
First impressions count in logo design
Have you ever bought a product, clicked on to a website, or walked into a shop simply because you liked the look of their branding? I know I definitely have. That’s because first impressions count. Ideally, the logos I create will resonate and be memorable to my client’s target audience, to leave a lasting and positive impression on them.
Choose fonts, colours and imagery carefully
The colours, fonts and imagery I choose to use in my logo designs, reflect the nature and personality of the business I am designing for. Ideally they should align with the business and it’s purpose in some way. For instance, I wouldn’t use a grungy font for creating a logo for a luxury brand. But that same grungy font might be a perfect choice for a teenage street brand. Colour can also reflect the personality of a brand and provoke a particular emotion in it’s target audience. So when choosing colours, I consider whether the brand I am designing for is energetic, soothing, conservative, environmentally friendly, etc.
When Cubbyhole Creative developed a logo for a bookkeeping company, On Balance Solutions, the creative execution cleverly used imagery which reflected the company’s purpose of balancing the books for other small businesses. The colours and fonts chosen reflected a serious, professional company to ensure that the brand identity evoked professionalism and trust.
Logo designs should be simple
When designing a logo, my golden rule is to keep it simple. Too many font, colours and other elements can be confusing for your audience and water down the message. You want your target market to get a sense of what your company is about is a second or two. Remember first impressions count.
A great logo should be scaleable and versatile as it is likely to appear across many platforms. So when I am designing a new logo, I always imagine how that logo may look on a giant billboard, or alternatively, on tiny memory stick for promotional purposes. A good logo will effectively work on both.
Cubbyhole Creative designed a logo for city office building, 452 Flinders Street. The idea behind this logo was so simple, and effective that the concept worked on something as small as a promotional pen.
I always ensure that the logos I design, also look as good in black and white as it does in colour. While colours are important, there are always instances where the coloured version of the logo can not be used, like in newspapers. Therefore, the branding still needs to be as effective in it’s mono form.
Create a timeless logo design
A good logo design should be timeless. When building a brand identity, I assume that my client is likely to hold on to the design of that logo for a long time – if not forever. So creating a design that will stand the test of time is really important.
If you would like to create a new brand identity for your business, then contact Cubbyhole Creative to discuss how I can help you create a kick-ass logo that is memorable, will reach your audience, and will set you apart from your competitors.
Explore more examples of logos created by Cubbyhole Creative.